.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when adapted to running into billions in venture capital each year, have actually brought up almost $360 thousand up until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That slowdown is due to market saturation, enhanced regulatory stress, and financial uncertainties.ADWEEK talked with 5 VCs that continue to buy adtech companies, despite these difficulties, regarding what they are looking for and what they avoid. Maybe unsurprisingly, these financiers are targeting chances in privacy-focused technologies as well as industry-specific areas including connected TV.